PLANT CITY, Fla. (WTSP) -- With creative strawberry concoctions, a full slate of entertainers and a host of games and rides, the annual Strawberry Festival has a lineup they hope will again draw in a record-breaking crowd of fans.

According to fair spokeswoman Lauren McNair, last year the festival drew in more than 560,000 people, the most visitors on record.

One of the attractions fair visitors look forward to each year is the food, and this year, organizers are highlighting a strawberry shortcake burger.

10News reporter Emerald Morrow got a chance to try out some of the goodies this morning.