LARGO, Fla. (WTSP) – With the Black Friday holiday shopping weekend now over, charitable organizations are hoping shoppers will continue their spending sprees on “Giving Tuesday”, but this time with their groups in mind.

Giving Tuesday started gaining momentum as a social media movement about five years ago, with the hopes that after a weekend of heavy retail spending, people would also share the love with charities who depend on donations to operate.

The Society for the Prevention of Cruelty to Animals said it notices an uptick in donations on days like Giving Tuesday, and this year, charitable contributions to the organization will support new efforts.

“We opened a new veterinary center in St. Petersburg for any pet owner, including those pet owners who may have difficulty covering their bills,” said Martha Boden, CEO of SPCA Tampa Bay. “We have seen online giving grow every year in the past 10 years, which is fantastic. But a day like today after people have spent the whole weekend looking at ways to buy gifts for friends and family, it causes them to think about, ‘how can I give back to my community and do something really transformative?’”

Pets from SPCA Tampa Bay will be available for free adoption this weekend, and donations made to the organization will be matched dollar-for-dollar.

For more information on how you can help, click here.