TAMPA -- 10 News is proud to welcome our new president and general manager, Mike Rodriguez.

Mike has roots here in Florida and is excited to now call the Tampa Bay area home.

Mike has more than 20 years of experience in media, beginning at WFOR in Miami. He later went to Telemundo, where he spent a decade running stations in Miami and Los Angeles. He was also in New York as the head of network sales and marketing.

Mike later joined Univision’s flagship station in Miami, where he managed the No. 1 station in the market.

Mike's first day was Wednesday and he hit the ground running.

Mike, welcome and we look forward to many years together!