Black Friday deals can sometimes bring out the worst in people.

Video was shot Thursday night at the Vintage Faire Mall in Modesto, Calif., of a fight breaking out in front of JC Penney on Black Friday, the unofficial kickoff to holiday shopping.

Annie Amies, marketing manager for Vintage Faire Mall, said the incident was resolved quickly by mall staff and security.

The video has grown in popularity on Twitter and Youtube over the past 12 hours.