It started, as occult conspiracy theories do, with a question: "Wtf is Outback Steakhouse planning?"
The musing, posted by Twitter user @eatmyesthetics, came with maps of major U.S. cities all showing one thing: The Outback Steakhouse locations in those metro areas could connect to form pentagrams, the five-sided stars sometimes tied to occultism.
Wtf is Outback Steakhouse planning pic.twitter.com/l1CSafkdOK— balenci-who? aga ☭ (@eatmyaesthetics) July 27, 2017
Could the purveyor of the Bloomin' Onion be a front for a Satanic cult? Virtually no one actually thought this. Still, more than 100,000 users republished the maps, igniting unserious investigation into the worlds of the occult and casual dining.
Soon, another user
selectively cropped discovered a map of a Bloomin' Pentagram over Philadelphia.
Outback Steakhouse is about to make a philosopher stone pic.twitter.com/mjO6BGJ48w— MDT (@MongoDaveT) July 28, 2017
Similar discoveries took place in California's Bay Area.
The Bay Area has the Outback Steakhouse curse pic.twitter.com/ZajxCpagr7— HO-CHUNK & PROUD (@m0rphinedrip) July 28, 2017
One user found not a pentagram, but a kindly tortoise.
Another revealed, most disturbingly, an ad for Emoji Movie.
OUTBACK STEAKHOUSE HAD BEEN PLANNING pic.twitter.com/xGjy7v9C2q— ♂ ✰ _ M ᴀ ʀ ɪ _ ✰ ♂ (@ForgottenKimono) July 31, 2017
Was this Outback's effort to space restaurants efficiently across metro areas, or a something more sinister?
“No plans,” the company told the Daily Dot. “other than to bring bold steaks and Bloomin’ Onions to our guests!”
The steakhouse instead suggested its Florida locations formed the shape of a giant fried onion, adding that "If the Bloomin' Onion is evil then we don't want to be nice."
Plot twist. pic.twitter.com/t2VEpCrWY2— Outback Steakhouse (@Outback) July 28, 2017
But the Twitter user who
made up unearthed the faux conspiracy remained unconvinced: "I'm glad I helped uncover outbacks occultist agenda (because) now I will soon be applying there."