In case it was Lost in Translation the first time, this is definitely a photograph of Bill Murray.

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Laura DiMichele-Ross, the proud parent of the inconsolable toddler next to Murray, confirmed as much when she initially shared the image on the Facebook page, "Reasons My Son Is Crying," in May 2013. DiMichele-Ross previously explained that the heavily memed image was taken at the Alfred Dunhill Links golf competition in St. Andrews, Scotland, in October 2012, and that Murray autographed the photo when she ran into him again two years later.

But apparently facts don’t matter — at least on the Internet, where the recently unearthed picture has again gone viral and re-sparked a heated discussion about whether it depicts Murray or Tom Hanks.

"He doesn't sort of look like Tom Hanks in this photo," one commenter wrote on Facebook. "He totally looks like Tom Hanks. Awesome."

"Without question it looks like Bill Murray," wrote another. "Why is this even a thing?"

No one knows why it's a thing, but it's provocative. It gets the people going.