Close Kraft's Viral Ad Encourages You To 'Swear Like a Mother' Kraft is encouraging moms to 'swear like a mother' in their new viral campaign just in time for mother's day. Maria Mercedes Galuppo (@mariamgaluppo) has more. WTSP 10:51 AM. EDT May 09, 2017 TRENDING VIDEOS Three dead in murder-suicide T-Tapp Tuesday Small chance of tropical development in the tropics Tampa hotels tacking on questionable fees at checkout iOS 11 frustration and fixes Marine saved woman he just met What type of gun did the Las Vegas mass shooter use? Las Vegas gunman's brother speaks Soccer team salutes Las Vegas survivor from Md. Inside the chaos: Police release Las Vegas body cam footage More Stories WATCH: Lakeland officer struck by suspected DUI driver Oct 18, 2017, 2:17 p.m. Trump challenges claim he told widow that soldier… Oct 18, 2017, 8:55 a.m. Hillsborough County teacher's aide accused of… Oct 18, 2017, 12:41 p.m.