Gwyneth Paltrow says bad thoughts can alter water. Huh?

(USA TODAY) It seems as if Gwyneth Paltrow just sets herself up for ridicule.

Today, if you check her lifestyle website Goop, she offers her thoughts on "the growing science behind the energy of consciousness and its effects on matter."

Oh, she adds, here are some hotels, shops and restaurants she just tried and liked in New York.

Wait, what?

Paltrow says she's a follower of Masaru Emoto, a Japanese entrepreneur who claims that human negativity can change the structure of water (because) "the molecules behave differently depending on the words or music being expressed around it," she says.

Paltrow seems to be hung up on negativity lately: Last week, she compared online criticism to being in a war zone, a view that only earned her…more negative online comments.

This week she enlists a Los Angeles doctor, Habib Sadeghi, one of the experts behind her "conscious uncoupling" description of her pending divorce, to further explain the science of bad-thoughts-change-water. Except he doesn't, meandering on about how "words we choose shape our lives. " Or something.

Moving on, she spotlights some colorful artisan-made Guatemalan huaraches, priced at $89. For huaraches? Huh?


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