High traffic creates online shopping lines

Stores hit a snag with online sales

TAMPA -- Thanks to extended deals and the growing popularity of online shopping, waiting in long Black Friday lines is becoming a thing of the past.

However, you might have to wait in line somewhere else: online.

Retail giant Macy’s ran into technical issues Friday with its website due to a high volume of shoppers. Because of a “temporary shopping jam,” a page popped up asking customers to wait at least 10 seconds before getting access to the site.

It lasted a little more than 10 seconds and then refreshed as promised. But shoppers could also run into a jam even after waiting in line.

Macy’s had to address the issue with angry customers saying, “We are still taking a high volume of online orders, and we are working quickly to alleviate the delay issue which we hope to have resolved shortly.”

They weren’t alone.

There were also reports of problems for other retail sites including Victoria’s Secret, Pier One Imports and Express.

In fact, Express used the exact words “We’re saving your spot in line!” according to a tweet by a sad customer.

The National Retail Federation estimates online sales will increase in November and December “a solid 3.6 percent.” For the whole year, they forecast sales to increase between seven and 10 percent to as much as $117 billion.

Whenever you shop online, there’s always the risk of e-scams and other fraud. The FBI has issued warnings to keep your personal information and money safe from hackers.

This could all be a sign for the future: Avoiding physical lines in person doesn’t mean you won’t have to wait in one.

(© 2016 WTSP)


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