Cheerios decided to feature its Honey-Nut Cheerios mascot “Buzz” in an effort to boost global bee populations.
The parent company partnered with Veseys Seeds in pledging to send out 100 million wildflower seeds.
Cheerios has since ran out of wildflower seeds.
The campaign on Twitter used the hashtag #BringBackTheBees.
Click the following link to learn more about the Bring Back The Bees campaign.
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