Waterbury, Vermont -- People lined up early in the morning and waited hours outside a Vermont grocery store just to buy some beer.
"It's that good," says Kevin Short.
It's called Heady Topper, and it received a rare, perfect score from Beer Advocate.
This Vermont grocery store gets a shipment just once a week, and its gone in minutes.
Lynn Meteer drove 400 miles to be here. "I'm dying to taste it!" she says.
It's the dream creation of brewer John Kimmich. He and his wife distribute just 2,000 cases a week, only to nearby bars and stores.
"I get to make beer the way I like to drink my beer and thankfully a lot of people agree, that's a good way," says Kimmich.
The craft beer movement has swept the nation - and now there's a craze within a craze for the hardest to get beers.
In California, fans wrapped around two blocks to get the popular Pliny the Younger.
Mariana Trench beer is gone in hours, when it's released in Florida.
And when The Glass Jug in North Carolina sold a series of rare sour ales, they made a week's worth of revenue in one day.
"It's an event. It's not just about the beer, it's about the other people who share this love and being able to experience it together," says Ben Keene of Beer Advocate.
And in Vermont, the lines for Heady aren't getting any shorter.
Story courtesy CBS News.