Watch: Racist KFC Advertisement?

5:58 PM, Jan 8, 2010   |    comments
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Australia - Kentucky Fried Chicken in Australia has yanked an ad that sparked charges of racial stereotyping for showing a white cricket fan quieting a rowdy black West Indies crowd by passing around a bucket of  fried chicken.

"Need a tip when you're stuck in an awkward situation?" Mick the Australian  asks the camera. He then passes around the chicken, bringing the crowd under control. "Too easy,"  he says.

The backlash began after the ad hit the Internet and YouTube, where it was seen by American viewers.

KFC Australia, in its apology,  said the ad had been "misinterpreted by a segment of people in the U.S."

"The ad was reproduced online in the U.S. without KFC's permission, where we are told a culturally based stereotype exists, leading to the incorrect assertion of racism," KFC Australia says.

"We unequivocally condemn discrimination of any type and have a proud history as one of the world's leading employers for diversity," the company says. Australian media response has been mixed, with some commentators saying reaction to the ad reflected Americans' "insularity."

What do you think? Leave a comment below.

USA Today original story

 

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