Bronx, NY (Sports Network) - The New York Yankees held a tribute prior to Friday night's game against Tampa Bay to honor late team owner George Steinbrenner and former public address announcer Bob Sheppard.
Fans and the entire Yankee team led a standing ovation to honor Steinbrenner, shortly after the conclusion of a video tribute to "The Boss."
More on: George Steinbrenner
Photo Gallery: George Steinbrenner 1930-2010
Steinbrenner passed away Tuesday of a heart attack at age of 80, while Sheppard died Sunday at age 99.
Yankees closer Mariano Rivera laid roses at home plate and shortstop Derek Jeter, introduced by the voice of Sheppard, spoke prior to a moment of silence for both Yankees icons.
"Both men, Mr. George Steinbrenner and Mr. Bob Sheppard, cared deeply about their responsibilities to this organization and to our fans," Jeter told the crowd. "And for that, they'll forever be remembered in baseball history and in our hearts. Simply put, Mr. Steinbrenner and Mr. Sheppard both left this organization in a much better place than when they first arrived."
More than 40 former Yankees players and coaches will be in attendance for the team's 64th annual Old-Timers' day on Saturday. Sheppard, who was the team's PA announcer from 1951-2007, will be honored prior to the game with a video tribute and a special performance during the seventh-inning stretch.
Steinbrenner, who purchased the Yankees in 1973, won seven World Series titles and 11 American League pennants after he took control of the storied franchise.
The Sports Network