TAMPA BAY, Florida - Less than a month after the 10 News Investigators revealed Macy's dressing rooms compromised customers' privacy as a loss prevention strategy, the department store is making a policy shift to address concerns.
A Macy's spokesperson confirmed the department store chain, the second-largest in the U.S., will begin a process to retrofit all fitting room doors so outsiders will no longer be able to peer in on customers changing.
During a hidden camera investigation, 10 News discovered privacy blinds on fitting room doors intentionally installed backward so loss prevention personnel - or anyone else - could stand up against them and watch what was happening inside.
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After the 10 News story aired, angry customers flooded the station's website, Facebook page, and phone lines with complaints. Macy's hasn't commented on how many complaints it received, but after the story garnered national attention, the chain adjusted its policy:
"Our fitting rooms are designed to give the customer a sense of comfort and an appropriate level of privacy when trying on merchandise," said company spokesperson Melissa Goff, in a statement. "Fitting rooms in Macy's stores across the country vary in their size, design and configuration, depending primarily on when each store was built and the retailer that built the store (today's Macy's is comprised of dozens of predecessor companies).
"We currently are implementing changes to some fitting room doors so they are consistent across the country. At the end of this process, all fitting room doors will have outward-facing slats that limit the visibility into the fitting from anyone standing outside the room. We strive to make customers feel safe and secure at Macy's."
10 News reached out to the other national chain with inward-facing privacy blinds, Saks, but the company once again declined comment on the story.
The Investigators found another chain, Ann Inc., owner of LOFT and Ann Taylor stores - to have a few fitting rooms with inward-facing blinds, but the company indicated it was in error and it planned on reversing any doors installed the wrong way.
If you see a dressing room that you think compromises privacy, send a picture or video to the 10 News Investigators at firstname.lastname@example.org.
Connect with 10 News Investigator Noah Pransky on Facebook at www.facebook.com/noahpransky or Twitter at www.twitter.com/noahpransky. Call in your story tips to 727-577-TIPS (8477).