Tampa, Florida --  Say it isn't so! Jeff Fox, owner of the popular Bucs and Bulls Heaven, says he is closing his store for good.

Employees spent Tuesday morning marking clothing and Bucs and Bulls memorabilia with half price tags.

Photo Gallery: Bucs and Bulls Heaven blowout prices

Fox tells 10 News the retail business has been slow. He moved the store into its new, smaller location at 1418 E. Busch Boulevard in March.

But, a slow economy and competition with online retailers has left him with no other choice than to close up shop for good.

The store will be closed until Thursday, when it re-opens for a storewide sale in order to liquidate all remaining merchandise.

Fox says he's got other ventures in the works that do not include retail.

He opened Bucs and Bulls Heaven in 1996.