SEFFNER, Florida -- The beating was brutal; 71-year-old Hasimbhai Indawala was punched over and over again in the face and head, but that isn't the way the robbery ended.
It all started at U.S. 92 Food Mart in Seffner around 8 p.m. Monday. Two men walked in. One went to the counter and grabbed Indawala by the shirt, while the other went behind the counter with a knife to physically subdue him.
They demanded Indawala open the register, and he did. But the thugs weren't satisfied with the cash. They beat the elderly clerk senseless, sending him to Tampa General Hospital's Trauma Unit.
Photo Gallery: Elderly store clerk attacked in robbery
The store is owned by the Indawala family. The victim's son has taken his father's place behind the counter. He is too emotional to speak to 10 News, but his customers aren't.
"They should be dead," one customer told 10 News, referring to the two crooks.
The Cerritos family rents space next door for their car wash. They left for the day one hour before the attack. "It's pathetic what they did to him, just horrible," said Carla Cerritos.
Cops call these two crooks stupid -- stupid for being so arrogant, clearly showing their faces while the cameras roll, capturing every movement, every punch. It's what cops say will be their undoing when someone recognizes them and rats them out.