Human Rights Campaign's equal sign logo goes red in support of same sex marriage

8:15 AM, Mar 27, 2013   |    comments
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Video: Red Equality Logo Goes Viral for Same-Sex Marriage

Human Rights Campaign, a national gay rights group, is using the color red to promote support for gay marriage.

 


 


(USA TODAY) -- Human Rights Campaign, a national gay rights group, is using the color red to promote support for gay marriage, urging people who agree to wear the color and use it online.

The action comes as the Supreme Court considers arguments over the legality of same-sex marriage this week.

"Red symbolizes love. That's what marriage is all about," said Charlie Joughin, a spokesman for Human Rights Campaign. "It's incredible the people who are making a statement supporting love."

The group's logo, which is usually a yellow "equals" sign on a blue background, has been changed to a pink sign on a red background. The change happened Tuesday as the court heard arguments over the Defense of Marriage Act.

Human Rights Campaign encouraged its more than 1 million Facebook fans to wear red and change their profile pages to red. The post has 11,000 likes and 30,000 shares.

George Takei, famous for his role on Star Trek, was among people who changed their profile pictures to Human Rights Campaign's new red logo. Others included Lance Bass, a member of boy band *NSYNC, Maryland Gov. Martin O'Malley, a Democrat, and Fla. Rep. Debbie Wasserman Schultz, chairwoman of the Democratic National Committee.

Some businesses also joined the effort. GroupOn, a daily deals website, posted a video of dozens of employees wearing red shirts. ABSOLUT Vodka tweeted its support with a photo of a bottle wrapped in red fabric.

Joughlin said, "We've got folks all across America using this as a visible and public way to show support for marriage equality."

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