Cliff Kluge sells 'Coca-Cola' recipe on eBay for $15 million

4:21 PM, May 15, 2013   |    comments
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A screenshot from eBay's website shows a listing claiming to be the recipe for Coca-Cola has been sold for $15 million. (credit: eBay)


Atlanta -- For a brief moment, it looked like the Georgia man who suspects he owns the long sought-after recipe for Coca-Cola was $15 million richer because of it.

That's how much Cliff Kluge was selling the soda recipe for on eBay. According to the auction listing, someone purchased it using eBay's "Buy It Now" option on Wednesday morning.

On Wednesday afternoon, Kluge told our sister station WXIA 11 Alive in Atlanta that the winning bidder was a 15-year-old kid, who needless to say, was a few dollars short of $15 million.

He has not yet put the recipe back on the auction website.

Kluge stumbled upon coveted cola concoction after he and his wife purchased a box of letters and papers at an estate sale. One of those papers, dated from 1943, appears to be the world-famous soda.

Previous Story: Man claims to find Coca-Cola recipe

The recipe for Coca-Cola, of course, is a tightly kept secret -- and has been since the 19th century.

Kluge's recipe matches closely with another recipe. Two years ago, NPR claimed to have found the original recipe for Coke and published it online. Their web site crashed from all the traffic.

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