Sean 'Diddy' Combs of the new network Revolt TV addresses reporters at the Television Critics Association summer press tour at the Beverly Hilton Hotel on July 26, 2013, in Beverly Hills, Calif.
(Photo: Chris Pizzello, Invision/AP)
(USA TODAY) Get ready for a Revolt in music.
The new cable channel from Sean "Diddy" Combs - the rap mogul's calling it the "ESPN of music" - hits the airways at 8 p.m. ET Monday.
Think of it as MTV if The Real World or The Jersey Shore or Teen Mom never happened. All about the music, baby, in the form of performances, videos, news and documentaries.
Combs told USA TODAY in July that he wants Revolt to "bring kids back to television" in a world where the Internet reigns supreme. But taking a closer look, he knows the boundaries are really less clear - the channel will involve social media heavily and is intended to be available on multiple platforms such as smartphones, tablets and really anywhere you can currently stream media.
MORE: Sean Combs plots musical Revolt with new cable channel
Revolt's content, Combs says, will be "highly curated" and won't be limited to certain genres. "We're looking for greatness, we're looking for great stars, we're looking for people who have something to say. Our bar is extremely high. ... There are other places artists will be able to get exposure, but when you make it to Revolt you will feel you've been authorized."
Comcast and Time Warner Cable will carry the channel from its launch tonight, reaching parts of most major cities.
Combs has been heavily involved with the promotion of the channel, even though he will not be a regular fixture in programming. He's posted Instagram videos, tweets and TV spots hyping up Revolt's debut.
Haley Blum, USA TODAY