U2 shoots a commercial for their song "Invisible" for (RED) to raise money for the fight against AIDS in Africa.
(Photo: Brantley Gutierrez via USA TODAY)
(USA TODAY) Bono had described it in USA TODAY as "a bit of jiu jitsu:" aligning (RED), the non-profit organization he co-founded with Bobby Shriver to generate corporate donations for the Global Fund to Fight AIDS, Tuberculosis and Malaria, with the Bank of America for a Super Bowl commercial introducing a new U2 track, Invisible.
It was a successful one, as more than three million fans took advantage of the free download of the song offered on Feb. 2 and 3, with one million signing on in the first hour following the commercial. Bank of America, which had originally pledged to donate a dollar a pop to the Global Fund up to $2 million, continued donating throughout, generating more than $3 million -- thus fulfilling nearly a third of its recently announced two-year, $10 million commitment to the Global Fund through (RED).
It was announced Tuesday morning that Invisible is now back on iTunes, available for $1.29, with all proceeds going from the band to the Global Fund, also through (RED), which finances grants that deliver HIV/AIDS programs in eight African countries.
(RED) CEO Deborah Dugan issued a statement noting, "These are much-needed funds for the fight to end the AIDS pandemic in our lifetime and to get closer to the goal of eliminating mother-to-child transmission of HIV by 2015."
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