Screenshot of the Tweeting Bra, taken from a YouTube video that promotes Nestle Fitness' Tweeting Bra campaign, which encourages routine, women's self-breast examinations to detect possible signs of breast cancer.
A bra has taken to Twitter- relying on its little birdie to remind women everywhere to conduct routine breast self-exams. That's right- it's a bra that tweets!
According to a Huffington Post article, the bra is part of a Nestle Fitness campaign in honor of Breast Cancer Awareness during the month of October.
As seen in the YouTube video below, the campaign features Greek television personality Maria Bacodimou.
Every time she removes her specially-wired bra, "the mechanism hidden under the hook transmits a signal to a cell phone, which then notifies a server, which then generates a Tweet," the Huff Post article explains.
The tweets are in Greek, but you can follow the Tweeting Bra here.
Click here for more information on women's breast health from WTSP 10 News' Buddy Check 10 program that helps spread awareness on the importance of early detection of Breast Cancer.