'Women's Health' magazine bans phrases 'bikini body', 'drop two sizes'

It's nearly impossible to find a women's health and fitness magazine that doesn't uses phrases like "bikini body" or "drop two sizes" that inevitably make you inadequate -- until now. For the new year, Women's Health magazine editor-in-chief Amy Keller Laird has decided to ban the phrases on its cover in response to a recent reader survey.

The magazine asked readers what they like and don't like about the cover. While "toned," "strong," and "sexy" were the top favorites, the now-banned words were misses—in addition to the words "shrink" and "diet"—which the magazine had already banned last year.

"Since our goal is always to pump you up, and never to make you feel bad, here's our pledge: They're gone. They'll no longer appear on Women's Health covers," Laird said in an article announcing the change.

Laird also wrote two "Dear John" letters to the phrases "bikini body" and "drop two sizes" in the spirit of the change.

Kudos, Women's Health for stepping up!


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