Side Effects: Fitness pitchman Tony Little presents the 'Wallet Lifter'

World famous fitness expert Tony Little teams up with 10Investigates' Noah Pransky for a commercial parody lampooning the rising costs of pharmaceutical drugs.

TAMPA BAY, Florida – One of the world’s most famous pitchmen, Tony Little, is joining 10News’ fight against soaring prescription costs. 

Little, 60, helped create a spoof infomercial for “The Wallet Lifter,” a fictitious product that “targets your vulnerable wallet area, making it lighter,” to the benefit of pharmaceutical companies. 

He joined investigative reporter Noah Pransky in-studio for the shoot Wednesday morning after he saw 10Investigates’ compelling stories on skyrocketing drug costs earlier in the week.

For more coverage of the Side Effects series: Click Here.

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