Americans spent almost $23 billion shopping for clothing online last year. Whether they spend that much this year remains to be seen. But a just-released Consumer Reports survey shows people like buying clothes online.
Eighty-five percent of those surveyed were very or completely satisfied with their online shopping experience. The survey, which covered 39 clothing sites, found only 7 percent of the respondents complained about how the clothes fit.
The best sites offer features that can help you find something you really like, including size guides, customer reviews, and zoom views that let you look at details up close. Particularly helpful is the Lands' End "My Virtual Model" section. It actually lets you create a model with your own height, weight, and body type-even your hairstyle.
But one problem that seemed to be persistent in one out of four purchases is shipping costs. They weren't revealed until the customer was ready to check out. There were also some gripes about the high cost of shipping, especially for J. Jill, Victoria's Secret, and QVC.
But Consumer Reports survey shows several sites were standouts for clothes shopping, including L.L.Bean, Lands' End, and Zappos-noted for its no-charge return policy.
Consumer Reports says another advantage to online shopping is you can get up-to-the-minute sale information. And you can also sign up for e-mail alerts from your favorite sites to hear about exclusive online specials.
Consumer Reports has no commercial relationship with any advertiser or sponsor appearing on this Web site.