St. Petersburg, Florida -- Reading to your child helps build a  special bond.  But opening a book now can open a world of opportunity for them that will last a lifetime.

That's why more fathers are encouraged to take the lead when it comes to their kids and reading.

Now a Title 1 program in Pinellas County is enforcing that message and it's getting some help from an organization started by a pretty famous dad.

Click on the video link to find out more about how Title 1 is teaming up with All Pro Dads.