Bollywood stars Shahid Kapoor (2nd L) and Priyanka Chopra (3rd R) perform on stage during the International Indian Film Academy (IIFA) awards ceremony in Singapore on June 9, 2012. -PUNIT PARANJPE/AFP/GettyImages
Mumbai, India-- Tampa Mayor Bob Buckhorn and other local leaders can't wait for the glamour of Bollywood to arrive in the Bay area for the first ever International Indian Film Academy (IIFA) Celebrations in the United States.
And event-details recently unveiled may have locals unfamiliar with the IIFAs hopping on the Bollywood Bandwagon.
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PICS: IIFA celebrations, a look back
During a press conference held at the U.S. Consulate in Mumbai, India, Mayor Buckhorn, Hillsborough County Commissioner Al Higginbotham and Visit Tampa Bay CEO Santiago Corrada, explained just what the IIFAs can do for Tampa's relationship with India, and the world.
"We'd like to thank you for believing in Tampa Bay. IIFA, we believe, is the beginning of a long-lasting friendship between Tampa Bay and India," said Mayor Buckhorn. "...Our community is excited, and you will not regret this decision."
...The decision for Tampa to host an event so large, its Director Sabbas Joseph told 10 News over 800 million people worldwide tune in to watch each year.
According to Joseph, Tampa was chosen among several other cities vying for the opportunity because of the people's passion.
"In our 15th year, IIFA continues to build bridges through cinema across communities throughout the world. We are determined to bring the magic and magnitude of Indian culture as Tampa Bay is set to witness the spectacle that is Indian cinema..." he said at the press conference.
So what exactly can the city look forward to when the magic of Indian cinema makes its way to the Bay?
Over the three-day span, the IIFA visitors will make their mark not only with Indian-inspired entertainment, but also with their focus on philanthropy, business and relationship-building.
Kicking off Wednesday, April 23rd, the IIFA Stomp will offer a "unique celebration of Indian music, dance and cuisine" at Downtown's Curtis Hixon Waterfront Park. The public is invited to attend.
Click here for the official 15th Annual IIFA Celebration itinerary
Thursday and Friday, USF's College of Business will host the FICCI IIFA Global Business Forum at the Convention Center. Leading visionaries are expected to address a variety of topics including renewable energy, pharma, healthcare & life sciences, tourism, IT and cyber security, infrastructure and education.
Also on the itinerary, an IIFA EXPO showcasing Indian and American businesses, and a Media and Entertainment Strategy Summit.
And finally, the "green" carpet events begin with IIFA Rocks, a "fashion and music spectacular" Thursday night, followed by the IIFA Magic of the Movies & Technical Awards ceremony Friday night and last but not least, the IIFA Awards themselves on Saturday.
Shahid Kapoor and Farhan Akhtar will host the awards, and stars like Priyanka Chopra and Hrithik Roshan are set to perform.
In past years, the IIFAs took place in cities all across the globe, including London, Amsterdam, Toronto and Dubai.
According to Joseph, hosting cities have seen an increase in tourism between 35 and 98 percent.
Over 15,000 tickets for Tampa's IIFAs have already sold, a majority of which, Joseph says, went to buyers outside of the city.
Click here to buy tickets
10 News will continue to cover all things IIFA leading up to the big event. Be sure to follow us on Facebook and Twitter for our updates!