Making a Difference: Belle of the Ball

Seminole, Florida -- Ten years ago, Susan Schwartz looked into her daughters' closets and realized that the gowns she had purchased for them would probably never be used again. So Susan decided to start an organization that would collect dresses and distribute them free of charge to underprivileged girls, and Belle of the Ball was born.

Since its inception, Belle of the Ball has handed out over 3,000 dresses, as well as shoes, jewelry and purses. Seeing the joy in the faces of all those young ladies has made this labor of love, worth it.

Below are the dates and location:

Seminole Mall
11201 Park Blvd. Seminole

Prom 2013 distribution dates are:

April 6, 13, 20

May 4, 11, 2013

Hours are 10 am to 2 pm. No appointment necessary.


Information below provided by Belle of the Ball:

  • Belle of the Ball Inc. is a 501 (c) 3 nonprofit organization which provides homecoming and prom dresses to in-need, low-income high school girls in Pinellas and Hillsborough counties.
  • Established in 2003, Belle of the Ball Project mission statement is "no girl should be denied the opportunity to attend her high school dance because of financial difficulties." Belle of the Ball has given away approximately 3,000 quality dresses and countless shoes, purses, and accessories. We have no paid employees. Dresses are donated to us by individuals and businesses.
  • Susan Schwartz founded the organization in 2003, serves as Executive Director, and has been its main benefactor.
  • Belle of the Ball partners with The Gathering of Women, a St. Petersburg charity.


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