Purge your past - sell an ex's jewelry!

Clearwater, Florida - You've heard the saying - boy meets girl, boy and girl fall in love.

Well, sometimes it's not that simple.

Boy and girl sometimes meet each other, then someone else. The fairy tale doesn't always work. Relationships are tricky.

The love may be gone, but what about all the "goodies" given during courtship? What happens to them?

Often times, women will hang on to those keepsakes. After all, they have sentimental value. But, if the relationship was truly a train wreck i

In the end, many want to purge the past.

They're purging the past through a popular website called - www.exboyfriendjewelry.com.

Women can tell their stories and sell their memories, everything from purses, to watches to rings. In fact, the engagement rings have a section all their own with pages and pages of items to choose from on the website.

But, there's a catch.

You have to share your story when you sell your stuff. And, there are plenty of eyebrow-raising tales.

One woman who is selling her authentic Louis Vuitton handbag writes, "He was a cheat, a true D-O-G. But, he was and is R-I-C-H. Money could not and will not buy my love."

Another woman is selling her carat and a half wedding ring for $1,000. She tells a tale of infidelity. "He cheated with a stripper. I divorced him and got everything, including the rings."

Another entry reads, two carat diamond ring for sale - "He proposed in the airport. Thought it was love. Two months later, I found out he was cheating with my cousin."

Longtime Bay area jeweler Julie Weintraub has heard the stories of rocky romance. She and her husband, Steve, have been in the jewelry business for more than three decades, running the popular local business - Gold & Diamond Source in Clearwater.

To visit the Gold & Diamond Source, click here.

We talked with Julie, asking her opinion on the website. After a good chuckle, she weighs in, "I think it's a great thing because there are so many stories behind people wanting to get rid of these pieces. Some stories are things you'd never think."

Indeed, Julie says her staff is part employee part bartender sometimes. They hear it all when it comes to love gone wrong.

"When someone gives a piece of jewelry, usually it's an emotional gift. A lot goes into giving that. So, having said that, there is a lot of memories and everything tied to that piece of jewelry that someone usually gives to somebody else,' Julie says.

Case in point, we heard the story of a woman who had a $54,000, eight-and-a-half carat wedding ring and did not want it anymore. Clearly, it was a beautiful ring, but it brought back bad memories, so she traded it in for something else.

Julie tells us, "They know exactly when they received that diamond. Usually it's a very special occasion, so when they have it on they know that when we were out to dinner we had this, then they know that diamond is still in there."

The website has become so popular, that not only women are selling things, but men as well. They have their own section called, "For the Boys" where husbands and boyfriends are selling things like watches, and yes, an X-Box.

Again, the prerequisite is to share your story when you sell your goods. Also, you are limited to five items on the website.

Julie says ultimately it's about healing and taking the proverbial trash and turning it into someone else's treasure. "Even though sometimes it's very hurtful and sad situations, you can turn around and have a laugh about it," she says.