Black Friday "Midnight Madness PJ Jam" at Prime Outlets!

10pm update

Ellenton, Florida --  The lines are growing at the Prime Outlets in Ellenton!   More than 100 people are waiting for the doors to open at the Coach store and the line for those decked out in their PJ's is growing near the Lacoste store where people are waiting to get their free grab bag.

The first 500 people dressed in their PJ's will get the goodie bag full of coupons and a free Jockey nightgown.   Select bags will have a $100 gift card.

This is all part of the outlet's 4th annual Midnight Madness Pajama Jam.

Last year, more than 27,000 people walked through the outlet before 8am and this year it's expected to be no different.  90% of the mall's stores will be open at midnight. 

If you plan on heading this way, Prime Outlet's Sarah Ozgun tells 10 Connects off duty Florida State Troopers will be manning I-75 and 301 at exit 224 to override the traffic control signals, allowing shoppers a direct route to the mall.

Here's a preview of some of the discounts you'll find at the Prime Outlets at Ellenton from midnight to 8am:  adidas:  30% entire store, Banana Republic Outlet:  40% entire store, Gymboree Outlet:  25% off entire til 6am, kate spade:  50% off entire purchase,  Le Creuset Factory Store:  30% off entire purchase, Learning Express: 20% off entire store, Juicy Couture:  30% off entire store, JCrew Outlet: 40% off clearance styles.

Click here for a complete list of savings!

7:50pm update 

Ellenton, Florida -- About twenty people are already lined up in front of the Coach store at the Prime Outlets in Ellenton!  While the outlet mall is not kicking off it's Midnight Madness Pajama Jam until midnight, the Coach store will open its doors at 10pm.

We're told as many as 500 people were lined up outside of the store last year!

Ellenton, Florida -- Hundreds of people are expected to be lined up outside of the Prime Outlets in Ellenton before the clock strikes midnight Black Friday.

Following tradition, the outlet is hosting its annual Midnight Madness Pajama Jam.

The first 500 people to show up in their PJ's will get a free gift bag, including special edition Jockey sleepware.  You'll need to print out this flyer of sales in order to get your bag near the Lacoste store.

Here's a preview of some of the discounts you'll find at the Prime Outlets at Ellenton from midnight to 8am:  adidas:  30% entire store, Banana Republic Outlet:  40% entire store, Gymboree Outlet:  25% off entire til 6am, kate spade:  50% off entire purchase,  Le Creuset Factory Store:  30% off entire purchase, Learning Express: 20% off entire store, Juicy Couture:  30% off entire store, JCrew Outlet: 40% off clearance styles.

We'll be live at 11pm on 10 Connects to show you all of the "madness"!  See you then!