Mom Squad: Sesame Street adds jailed character

Is it ever good for a marketing campaign to promote something by saying, "Well, it's the sign of the times" or, introduce young children to a controversial topic just because there's an "epidemic?"

Evidently, Sesame Street thinks so.

In 2002, it was an Aids puppet, 2005 a diet issue segment aired with Oscar; in 2011 we met a hunger puppet, but also took on the topic of bullying. In 2012, Sesame Street had a divorce puppet and now, it's a jailed puppet.

As always, our Mom Squad weighed in.

Gina Melton

Ellie Hirsch

Bobbie Kingsbury


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