USF names Mark Harlan its new athletic director

TAMPA, Florida - The University of South Florida has named Mark Harlan as its new athletic director.

Harlan, 44, most recently served as Senior Associate Athletic Director for External Relations at UCLA. Harlan will succeed Doug Woolard who announced plans to retire earlier this year.He is expected to join USF on April 7.

"Mark's experience, enthusiasm and proven leadership make him a perfect fit to further elevate the success of USF Athletics and our talented student-athletes. We are so pleased that Mark, his wife, and their two children are joining our Bulls family," said USF System President Judy Genshaft who made the announcement Tuesday afternoon.

At USF, Harlan will be responsible for an athletic department with 19 men's and women's teams competing in the American Athletic Conference, about 450 student-athletes and an annual budget of approximately $44 million.

"My family and I are honored to join the USF Athletics family and I am grateful to President Genshaft, the Board of Trustees and the Search Advisory Committee for placing their trust and confidence in me," Harlan said. "This is an exciting time in intercollegiate athletics but also one with challenges. We will work hard every day to provide the ultimate experience for our student-athletes, to ensure our young men and women graduate and to provide our students, coaches and staff with the tools to win championships. We will also make tremendous efforts to ensure USF students, Bulls fans, donors, and alumni everywhere are engaged and proud of this very special program. I can't wait to get started."

CLICK here to learn more about Harlan's role at UCLA and what others had to say about him.


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