(CBS/AP) KEY WEST, Fla. - A Massachusetts restaurateur has won a Facebook-based competition seeking the man who most looks like Ernest Hemingway.

Richard Costello of Chatham bested 86 other entrants in the Virtual "Papa" Hemingway Look-Alike Contest staged on the Florida Keys tourism council's Facebook page.

He wins a trip to Key West to compete in a preliminary round of a live "Papa" Hemingway Look-Alike Contest. The competition is to be staged at Sloppy Joe's Bar during the island's July 17-22 Hemingway Days festival. The festival also includes a marlin tournament and a short story contest organized by Lorian Hemingway, the author's granddaughter, CBS station WFOR in Miami reports.

Last week, Facebook users voted for their top choices. Previous Hemingway Look-Alike winners chose 71-year-old Costello from 10 finalists.

Costello decided to let his beard grow out in January and says he often receives comments about his resemblance to the late author.

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