99W Drive-In Awarded Digital Projector in Honda's Project Drive-In Campaign.(Photo: Honda Wieck)
(USATODAY.com) - Honda says it has saved its fifth drive-in theater.
This one is throwback theater in Newberg, Ore., the 99W, a piece of Americana that recalls the gentle era of piling into the car and heading out for a drive-in for a double feature, complete with that annoying "visit the snack bar!" ad in the middle.
Honda is on campaign to keep them from closing as they face a threat worse than the advent of the VCR. It's the end of actual 35mm film as theaters move entirely to digital projectors.
"Through Project Drive-In, awareness is being raised across the country, offering communities simple ways to get involved and helping this historic part of American cinema and car culture live on," Honda says in a statement.
The 99W Drive-In in Newberg held a celebration to note that it had been saved, complete with a showing of the new animated movie "Cloudy with a Chance of Meatballs 2" before its official release date.
Which other drive-ins should be saved? Votes are being taken at the Project Drive-in website.