(CBS5 AZ) The NFL is forcing Cox Sports Television to cancel part of its advertising deal with Cajun food products company "Slap Ya Mama" due to domestic violence issues facing the league.
In an email sent to "Slap Ya Mama Cajun Products" advertising representative Walker & Sons, Inc., Cox Media Director of Sales Marc Leunissen said that "In light of the domestic violence issues facing the NFL, they have instructed CST pull the Slap Ya Mama logo from our enhancements in the last game, Thursday, August 28…"
Leunissen went on the write that the company's spot advertisements will remain in place and that Cox Media will work to make sure "Slap Ya Mama" comes out even, if not ahead, for its lost advertising.
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NFL Commissioner Roger Goodell sent a memo to all NFL teams on Aug. 21 saying that the league "has determined that no virtual sineage will be permitted to appear on the playing field or its environs in any NFL game telecasts effective immediately and for the remainder of this preseason…"
Goodell's memo also said that "certain advertisers and brands are not consistent with League standards and messaging."
Jack D. Walker, vice president of Marketing for Walker & Sons, Inc. says that "Slap Ya Mama" refers to the loving slap on the back and a kiss on the cheek one would give their mother as a thank you for preparing a great meal.
"We've been doing this for three years with no complaints. People who know our brand 'get it' but all of a sudden, after three years, the NFL doesn't. We are really shaking our heads over this one," Walker said. "We're fun loving and enjoy great tasting food. We also love football, especially Saints football! Maybe they just don't understand our culture. What a shame!"
Walker said the NFL's decision hurts the company because the "Slap Ya Mama" red zone promotion is the company's biggest advertising commitment of the year.