The circus would like you to stop calling the 2016 election a circus.
On Monday, Ringling Bros. and Barnum & Bailey launched a new campaign titled “The Circus Wants The Circus Back.” The goal: to get rid of the negative association the presidential election has brought to the words “circus” and ‘clowns.”
“Everyone from the media to the public to politicians to even President Barack Obama himself have repeatedly called the 2016 Presidential Election a circus or referred to the candidates as clowns,” Ringling Bros. and Barnum & Bailey Presents Out Of This World Ringmaster Johnathan Lee Iverson said in a press release. “These comparisons need to stop! We want to #TakeBackTheCircus to where it belongs, to the real circus, the Ringling Bros. and Barnum & Bailey Circus.”
It isn't the only brand that has suddenly found itself entangled in the election.
Earlier this month, Tics Tacs issued a statement of condemnation after Trump mentioned the candy in a 2005 Access Hollywood video where he discussed being able to grope women because he was a star.
And in September, Trump’s son Donald Trump Jr. tweeted an image that compared Syrian refugees to poisoned Skittles.
"Skittles are candy. Refugees are people. We don’t feel it’s an appropriate analogy,” a Skittles spokeswoman told USA TODAY.