Sarasota, Florida-- Cars.  They're fast, sleek, and sexy, but they're also expensive.  

Big box car dealers like Auto Nation and Carmax make it difficult for local, independent car dealerships to offer the lowest prices to consumers.

Why? Because it's based on volume, but that's about to change thanks to a new company called Dealers United.

The company's new headquarters, a four-story building under renovation in Sarasota, is where the new way to buy cars is taking shape.

Jesse Biter, the brainchild behind this new concept says, "Dealers United helps the mom and pop car dealers save money so they can compete with the big box auto retailers."

It offers private car dealerships nationwide membership, which reduces the cost of doing business by grouping members together and allowing them to compete via volume.

Sarasota Ford is one local dealership that's joined Dealers United for these reasons.

They say that when they run more efficiently as a business, they can save their customers more money, and even upgrade their facilities to improve the customer's experience. 

Say for instance, say you wanted to buy this a Mustang GT. 

Family-owned dealerships cannot offer the lowest price when pitted against the big box dealerships.  

As a result, the big dealerships have been buying up and closing family-owned dealerships, giving them a greater share of the market.  

If it continues, it will eliminate competition, and eliminating competition eliminates competitive pricing.  Dealers United stops that. 

Biter feels that having fewer dealerships to purchase from, "Is not good for America." 

He says, "What's good for America and good for the American consumer is to have choices, and to create choices we have to level the playing field, and that's what Dealers United does."