No matter which team wins the Super Bowl on Sunday night, USA Today is ready to crown its own winner--of the "ad wars."
For the 26th year, the USA Today Ad Meter will reveal the best and worst of the commercials shown during the Super Bowl.
The Ad Meter was created to guage consumers' opinions about television's most expensive commercials. Each ad will receive a rating by every panelist who votes. Average rating will be the total of all ratings divided by the number of users who rated. The highest average rating will be declared the winner.
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Last year's winner was an Anheuser-Busch commercial entitled "Brotherhood." The beer company, and many other Super Bowl advertisers, have already released their ads in advance of Sunday's game.
"Putting out these ads early takes away a lot of the suprise for the viewer," said USA Today advertising reporter Laura Petrecca. "So instead of a viewer seeing an ad for the first time while they're sitting there watching the game wtih friends, they're seeing it three days before when they're at their work desk alone."
Click here if you'd like to be part of the Ad Meter panel that chooses the best and worst commercials. You must register by Friday, Jan. 31st.
Click on the links below to watch commercials for the Super Bowl Ad Meter:
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