An image from an anti-drinking public service announcement being aired in Finland.
(WXIA) -- The international charity Fragile Childhood released an anti-drinking public service announcement last week in a move to cut down on alcohol abuse in Finland, where that has been the leading cause of death since 2004, when taxes on alcohol were dropped.
The PSA shows terrified looking children while playing or getting ready to get in a car.
Typical horror movie-type music builds to a crescendo, when the camera shows what the children are looking at - monsters that are supposed to be their parents.
A girl sitting at a restaurant is face to face with a huge rabbit head, while another girl is at the supermarket with a zombie.
Fragile Children says they want to show how alcohol abuse by parents have a negative effect on their children.
"Previous research has shown that every fourth Finnish child has suffered some harm because of its parent's alcohol usage," the charity said.