Smyrna, GA - Talk about getting a bang for your bling. Many have seen and heard the promotion on the radio.
This is the man behind the radio voice and the idea. He was inspired after seeing a similar offer from a Missouri car dealer.
Mike Geller doesn't want to show his face for safety reasons, but says the promotion from D. Geller and Son is generating a lot of buzz.
"There are websites that got a million hits about it. It's interesting."
And people are talking about it, like this woman who heard the ad on the radio.
"It's appealing to the men, I think. It's not a statement event. It's a fun event."
The offer, if you buy a $2,500 ring, you can get one of these rifles from adventure outdoors in Smyrna.
Once you pay, you can walk out with the rock.
"But you won't be able to walk out with one of these rifles. Instead you'll get one of these vouchers."
"That way you have to qualify. You have to follow all the rules and regulations."
Even so, not everyone thinks this is a brilliant idea.
Like it or not, it is legal.
The man behind the promotion says he doesn't think he'll run out of diamonds, but does expect the offer to bring a lot of people into the store.
You May Also Like...
Bikini Photos: 2012 Hooters International Swimsuit Pageant
Photos: Florida politican's underwear pics circulate online
¡Ay Dios Mio! Man sees face of Jesus in breakfast taco
Clothing Optional: Nudist convention comes to Tampa Bay
PHOTOS: George Zimmerman/Trayvon Martin crime scene pics
Prized Endorsement? Porn star Jenna James backs Romney
South Beach Cannibal: Homeless man's face chewed off
Cheerleader sex: Former Ben-Gal pleads not guilty to sex with teen
Bad girls: Teen girls arrested in slaying death of cabbie
Bikinis, mud, trucks: The Redneck Yacht Club
Photos: Ex-Charlie Sheen Goddess Bree Olson
Naughty Schoolgirls: Naughty schoolgirl night at Tampa club pictures
Sting: 31 pimps and prostitutes arrested (with pics)
Outrageous mug shot galleries...
Strange: Some of the most unusual mug shots we've seen
Notorious Women: Bad girls behind bars
Teachers: Teacher arrest mugshots
Jaw droppers: Open mouth mug shots
Smilers: Happy mug shots
Laughers: What's so funny mug shots
Prostitutes: Prostitute mug shots
Athletes: Professional athlete mug shots
Porn arrests: Child porn arrest mug shots
Local Mugs: Hillsborough County Mug shots
More unusual mug shots and galleries: 10 News slideshows and galleries
WSB-TV via CNN Newssource