NEW YORK (1010 WINS/CBS) - With Valentine's Day approaching, what better way to say 'I love you' than to name a roach after that special someone?
As crazy as it sounds, the Bronx Zoo is offering people the chance to name one of the hissing critters in its Madagascar exhibit for the price of $10.
To find out how to name a roach, click here.
John Calvelli, a spokesman for the zoo, said while you wouldn't typically associate the cockroach with love and romance, maybe you should.
"You know, we always talk about 'love is forever.' Well there's one thing that's definitely forever and that's roaches. Roaches have been around for millions of years. They play an important role in our ecosystem, but more than that, it's a symbol of forever," Calvelli told 1010 WINS. "Flowers wilt, roaches are forever."
For an extra $15, the zoo will also offer participants a hand-painted, artisanal chocolate roach to commemorate the naming. But you may not necessarily be able to find the one you named.
"A lot of this is going to be an opportunity for you to come and look at about 58,000 roaches that are part of the Madagascar exhibit here at the Bronx Zoo. We'll leave it up to your imagination to find the one you named," Calvelli said.
The zoo offered the same promotion last year and about 5,800 people from all over the world named a roach.
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