What are those orange bicycles?

Tampa, Florida--We've all spotted the bright orange construction cones alerting us to work zones or road projects. But what's up with the bright orange bicycles chained to trees?

Over the past few days, the bright orange bikes have been spotted tied to trees at N. Dale Mabry Highway and Fletcher Avenue, Gunn Highway and Casey Road, and along Casey Road to name a few locations.

Take a guess -- why do you think they're there? I thought maybe they were just a little added alert from crews working on the roads, or perhaps even a clever campaign to alert drivers to make room on the road for cyclers.

Turns out neither is correct, but it is a clever campaign to get people talking and 'Googling", which quickly leads you to Orangetheory Fitness. And guess where the company is moving in -- Carrollwood!

The corporate website for Orangetheory Fitness says the location is "coming soon" to 13122 N Dale Mabry Hwy, the corner of N. Dale Mabry and Fletcher Avenue.

Click here to see if one of the several Bay Area locations is near you.


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