Gainesville, Florida -- This billboard turned some heads in Gainesville, Florida -- home of the University of Florida Gators.
It appeared ahead of Saturday's football game between Florida and Texas A&M.
Texas A&M is hosting Florida, in the Aggies' first game in its new conference, the SEC.
The billboard takes some shots at its new conference.
Texas A&M says it had nothing to do with the billboard and is investigating aggressively, believing its institutional trademarks were violated.
It also said the school has tremendous respect for the University of Florida.
The billboard has since been removed.
WCJB via CNN Newssource