Tampa, Florida - There's nothing quite like postseason passion in Tampa Bay, and one person who knows the Rays craze all too well is Wayne Curtiss.
Since 1998, Curtiss has been bringing smiles and home-team love to the masses through his wildly popular T-shirt printing business - Smack Apparel.
"We love poking a little fun at our rivals," Curtiss told 10 News Thursday afternoon. "Man, life is good. What a game!"
Business is booming after the presses began printing a mere hours after Wednesday's night big win over Cleveland. T-shirt after T-shirt began rolling out at Smack Apparel in Tampa. All employees wore gear and grins.
"This is how we roll, we have a little fun with it," Curtiss joked. "People love our stuff. We'll keep printing."
One of the most popular light blue shirts has a simple, to the point, stick-it-to-em slogan - "Beat Boston!" On the back it reads, "And wash out the Sox!"
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The T-shirts sell for $15.99 and are being sold at Bay area Publix stores and a hand-full of Walgreen's locations.
Another shirt reads, "I don't often hate, but when I do...I prefer to hate the Yankees and Red Sox." On the back it reads, "Stay Victorious my friends."
Curtiss added, "We have fun with it. Our customers love it. Each year it gets more and more popular."
Another hot spot is the Rays merchandise store in downtown Tampa where fans gathered to buy gear on Thursday.
"I'm stocking up now," one man told 10 News.
Another fan grinned and said, "The city of Cleveland is very unhappy right now!"
And a female shopper flashed a wide smile at 10 News, telling us, "I came to shop!"
Meanwhile, Smack Apparel is enjoying the ride.
Curtiss says he'll continue to work around the clock as needed to please the people.
"We love this! We hope they go all the way!"