Tampa, Florida -- Halloween shopping for your young teenage daughter just got trickier this year.
The average price for a costume is about $29 -- a couple bucks more than last year. But this year price isn't the problem, parents say it's the selection.
"It's marketed to teens to look like a sexy kitten. She's not a sexy kitten, she's 12 she's a seventh grader," says Brittany Steele who is shopping for her daughter's costume.
Brittany founds many of the outfits at Features in South Tampa to be appropriate for her daughter because of the leggings, looser fit and brighter colors. Yet, she says a few costumes like the "Purr-fect Kitten," "Cow Girl" and "Junior Risky Racer" show too much -- as do some outfits we find on another costume store's website, Party City.
"I've seen those costumes for adults, it's just smaller," says Brooke Valiente who has a 12-year-old sister and a baby daughter. "They're growing up too fast."
Brittany says the sexy costumes send a negative message to teens that in order to be cool and fit in at school this is how you should look.
Features's costume consultant Anne Corey says the store tries to find family-friendly costumes but it's difficult, even for them.
"When you look online it's all geared toward short and sexy. We try to get appropriate costumes for every member of the family."
When it's time to say "no" to your child, USF Psychologist Tiina Ojanen says there's a right way to do it. She says to ask your kids why they want it, reach a compromise and explain why you're making a certain decision.
Ojanen adds that kids benefit from parents providing structure.
"High self esteem, even a sense of self esteem, comes not only from love and care but also setting limits."
Costume consultants say Halloween is a great time to get creative. They suggest finding some accessories at a costume store and having parents and teens create a costume that makes everyone happy.