Fort Myers, Florida (News-Press) -- If some at FGCU felt like a spouse caught off guard by the departure
of men's basketball coach Andy Enfield, then the language from his new
home felt like the dog was being dragged out the door, too.
welcome Andy Enfield to the Trojan family as the new head coach of USC
hoops," the University of Southern California wrote with its main
athletics Twitter account late Monday night while Enfield was still
breaking the news to his players.
Then the account, "USC Trojans," went one step too far, FGCU believes.
"DunkCityUSC," the message was tagged.
FGCU said, is a blatant rip-off of the two-word phrase that was born
with the athletic aerial displays Enfield's team put on during two
historic NCAA tournament victories last month and became part of the
national sports lexicon.
only one Dunk City USA. It's here in Southwest Florida," FGCU athletic
director Ken Kavanagh said during a Tuesday news conference addressing
Enfield's departure and the search for his replacement.
think it's totally inappropriate for USC to do that. We would not copy
somebody else's well-earned scenario, and I will be sure to let USC know
Tuesday morning felt that USC's "Dunk City" reference only served to
promote FGCU as well. The Trojans also used DunkCityUSC on their
athletics website in promoting Enfield's hiring. After hearing of FGCU's
displeasure, though, Enfield said the matter would be addressed.
deal with that," said Enfield, who was to depart Southwest Florida on
Tuesday night to be introduced as the new USC coach Wednesday at 3 p.m.
"Let me get through my press conference and actually get out there and
we'll take care of it."
a Tuesday evening radio interview with local station ESPN 770, USC
athletic director Pat Haden made no apologies for the private school
having the vast resources to hire away Enfield.
didn't express concern with USC appropriating the "dunk city" tag line,
which the West Coast school continued to do on Twitter after FGCU's
objections became known.
In a Twitter message directed to FGCU players and fans, the Trojans
said the DunkCityUSC phrase referred to Enfield's style of play, "not a
new moniker" for its program.
"That's the marketing people doing their job," Haden said.
"I feel badly for the players," Haden said of FGCU. "But we're thrilled at USC to have Andy as part of our family."
as they are about their futures and coaching vacancy, Enfield's former
players thought "DunkCity" had no business leaving town like a leashed
"That was kind of bad on their part," said FGCU sophomore Bernard Thompson.
didn't earn the right to have that type of label, try to trademark that
for themselves. Coach Enfield is not really Dunk City. It's the whole
team. I figure it should go to the school. FGCU is Dunk City."
possible loss of their nickname - spawned in part by the FGCU sports
information department's year-long tally it called the "dunk tank" and
by a locally produced rap video that popularized the "dunk city" phrase -
would further erode the fun, high-flying team reputation Enfield
cultivated, his former players said.
understand what we've done. But everybody else sees it now as we don't
have a coach anymore and he just kind of left for USC," said FGCU
sophomore point guard Brett Comer, Enfield's first signee after he was
hired at FGCU on March 31, 2011.
"They're claiming dunk
city. But he didn't make a play. He gave us the blueprint for it. But we
made every single play. We had the athletes to do it. I made the passes
to the guys that do it. I feel like we are still dunk city. Nobody will
ever take that away from us."