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HOUSTON (CBS HOUSTON) -A Texas man has sued a sexual enhancement supplement company for allegedly causing his penis to fracture in a disturbing incident at a Houston motel.

Adrian Carter, 29, blames the supplement VirilisPro he bought last year, but urologists have told ABC News that penile fractures are most often the result of rough sex.

According to the lawsuit, Carter purchased the supplement in the "early morning hours" at a Chevron gas station on his way to the Scottish Inn. There, he engaged in sexual intercourse with his "paramour."

During intercourse, Carter experienced "significant pain and observed a large quantity of blood squirting out of his penis onto the sheets, walls and mirror," according to the lawsuit filed on Aug. 27 in Harris County, Texas.

"It was pretty horrific to view the pictures," Carter's lawyer, Melissa Moore, told ABCNews.com. "I know it sounds unusual...He was young and healthy and on no other meds at the time he took the supplement."

Emergency room doctors had to "deglove" Carter's penis in order to repair it, rendering him unable to have sex or future children, Carter claims.

The drug manufacturers Haute Health Limited Liability Company, Carney & Carney Financial Services, Solid Rock Worship Company and individuals Michael Heilig and Tyra Carney have all been named in the lawsuit. All are located in New Jersey.

The website for VirilisPro says the supplement is "made with only natural ingredients to prevent harmful side effects." It advertises improvements in sexual performance that includes a harder erection, a more intense orgasm and a lower recovery time.

Male consumers are instructed to take it 30 minutes before intercourse and only use one pill in a 36-hour period. The ad warns the user to "always check with a healthcare professional" first.

According to the lawsuit, Carter is seeking medical expenses and punitive damages for product liability, negligence, breach of warranty, deceptive trade, mental anguish, pain and suffering and "past and future loss of consortium."

The Food and Drug Administration doesn't regulate dietary supplements in the same way as food or drugs. But the FDA can take action against any supplement deemed unsafe, according to their guidelines.

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