Marketers seem to be bypassing the Saturday morning cartoons and targeting youngsters through smartphonevideo games featuring sweets and snacks, such as Super Pretzel Factory and Cookie Dough Bites Factory.

Children around the age of 7 use smartphones for the first time, according to The Wall Street Journal. Smartphone apps are an unregulated way for advertisers to target kids.

Elissa Nauful, CEO of Ballywho Social offers some advice for parents in the video above.

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