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Winter Haven, Florida -- Want to save $15 per ticket on Legoland Florida admission? Just tell them what day you plan to show up.

The Winter Haven theme park has unveiled a "Pick-A-Date" discount ticket option for people who buy their admission tickets online at the Legoland Florida ticket website.

If you choose a date eight or more days in the future, you'll save $15 per ticket -- getting a rate as low as $64 for adults and $54 for children and seniors.

Choose a date two to seven days away, and you'll save $10 per ticket. The savings work for the main park or the Legoland Water Park, and on one-day or two-day tickets.

It's one of the first "variable pricing" programs like it in America, according to a news release from the park and its general manager, Adrian Jones.

Discounts only apply if the tickets are bought online at theLegoland Florida ticket sales website and only if a date to attend the park is chosen in advance.