Fort Myers, Florida (News-Press) -- If some at FGCU felt like a spouse caught off guard by the departureof men's basketball coach Andy Enfield, then the language from his newhome felt like the dog was being dragged out the door, too.
"Pleasewelcome Andy Enfield to the Trojan family as the new head coach of USChoops," the University of Southern California wrote with its mainathletics Twitter account late Monday night while Enfield was stillbreaking the news to his players.
Then the account, "USC Trojans," went one step too far, FGCU believes.
"DunkCityUSC," the message was tagged.
That,FGCU said, is a blatant rip-off of the two-word phrase that was bornwith the athletic aerial displays Enfield's team put on during twohistoric NCAA tournament victories last month and became part of thenational sports lexicon.
"There'sonly one Dunk City USA. It's here in Southwest Florida," FGCU athleticdirector Ken Kavanagh said during a Tuesday news conference addressingEnfield's departure and the search for his replacement.
"Ithink it's totally inappropriate for USC to do that. We would not copysomebody else's well-earned scenario, and I will be sure to let USC knowthat."
Enfield onTuesday morning felt that USC's "Dunk City" reference only served topromote FGCU as well. The Trojans also used DunkCityUSC on theirathletics website in promoting Enfield's hiring. After hearing of FGCU'sdispleasure, though, Enfield said the matter would be addressed.
"We'lldeal with that," said Enfield, who was to depart Southwest Florida onTuesday night to be introduced as the new USC coach Wednesday at 3 p.m."Let me get through my press conference and actually get out there andwe'll take care of it."
Ina Tuesday evening radio interview with local station ESPN 770, USCathletic director Pat Haden made no apologies for the private schoolhaving the vast resources to hire away Enfield.
He alsodidn't express concern with USC appropriating the "dunk city" tag line,which the West Coast school continued to do on Twitter after FGCU'sobjections became known.
In a Twitter message directed to FGCU players and fans, the Trojanssaid the DunkCityUSC phrase referred to Enfield's style of play, "not anew moniker" for its program.
"That's the marketing people doing their job," Haden said.
"I feel badly for the players," Haden said of FGCU. "But we're thrilled at USC to have Andy as part of our family."
Worriedas they are about their futures and coaching vacancy, Enfield's formerplayers thought "DunkCity" had no business leaving town like a leashedLabrador.
"That was kind of bad on their part," said FGCU sophomore Bernard Thompson.
"Theydidn't earn the right to have that type of label, try to trademark thatfor themselves. Coach Enfield is not really Dunk City. It's the wholeteam. I figure it should go to the school. FGCU is Dunk City."
Thepossible loss of their nickname - spawned in part by the FGCU sportsinformation department's year-long tally it called the "dunk tank" andby a locally produced rap video that popularized the "dunk city" phrase -would further erode the fun, high-flying team reputation Enfieldcultivated, his former players said.
"Weunderstand what we've done. But everybody else sees it now as we don'thave a coach anymore and he just kind of left for USC," said FGCUsophomore point guard Brett Comer, Enfield's first signee after he washired at FGCU on March 31, 2011.
"They're claiming dunkcity. But he didn't make a play. He gave us the blueprint for it. But wemade every single play. We had the athletes to do it. I made the passesto the guys that do it. I feel like we are still dunk city. Nobody willever take that away from us."