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OLIVET, Mich. (CBS NEWS) -- Between classes, they schemed andconspired. For weeks, the football players at Olivet Middle School inOlivet, Mich., secretly planned their remarkable play.

"Everyone was in on it," says Nick Jungel.

"But the coaches didn't know anything about it," Parker Smith says. "We were, like, going behind their back."

We've never heard of a team coming up with a plan to not score.

"It's just like to make someone's day, make someone's week, just make them happy," Justice Miller says.

Theplay -- which was two plays, actually -- happened at a home gameearlier this month. The first part of their plan was to try to get asclose to the goal line as possible without scoring, even if it meanttaking a dive on the one-yard-line, which it did.

The crowd was not happy.

"But us kids knew, hey, we got this, this is our time, this is Keith's time," Parker, the quarterback, says.

KeithOrr is the little kid in the brown jacket. He's learning disabled,struggles with boundaries -- but in the sweetest possible way. Becauseof his special nature, it's no surprise that Keith embraces his fellowfootball players. What is surprising is how they have embraced him.

"We thought it would be cool to do something for him," Parker says.

"Because we really wanted to prove that he was part of our team and he meant a lot to us," adds Nick.

"Nothing can really explain getting a touchdown when you've never had one before," says Justice.

Whichbrings us to part two of their play. If you didn't see Keith, it'sbecause they were so protective of him, but he was in the middle of therush.

When they crossed the goal line, Keith says it was "awesome."

"It was like, 'Did he just score a touchdown?'" Keith's mom, Carrie, says.

"Get your camera out!" his dad, Jim, remembers saying.

Keith's parents almost missed the moment, but they got the significance.

"Somebody is always going to have his back -- from now until the day he graduates," Carrie says.

She'sright. When the football team decides you're cool, pretty much everyonefollows suit. Today, Keith is a new kid, although by no means was hethe only one who was profoundly changed.

"Once I saw himgo in, I was smiling to here," says Justice, a wide receiver, pointingto his cheeks. "Nothing could wipe that smile off my face."

Asked why it affected him so much, Justice turns emotional.

"Because he's never been cool or popular, and he went from being, like, pretty much a nobody to making everyone's day," he says.

Justice admits the play wasn't his idea, saying, "I would have not really thought of that."

He says it never crossed his mind to give Keith any glory.

"Ikind of went from being somebody who mostly cared about myself and myfriends to caring about everyone and trying to make everyone's day andeveryone's life," he says.

Which may just make that touchdown the most successful football play of all time.

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